How Can I do SEO for a Escorts Website?
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Hi Douglas
I’m sorry if I am coming late in this thread and I am not even sure you are still doing SEO for escort websites but out of my curiosity and based on my experience in SEO for escort website, I would like to jot down some OFF page activities which can surely help you in acquiring good backlinks for your client website as well as debunk some myths you have for this industry.
Off-Page Activities
1. Escort Directories: Directory links are essential while doing SEO for escort websites. It helps you in boosting keywords ranking as well as send you some relevant referral traffic. Directories are easily accessible on Google. You can search for ‘uk escort directories.’
Here are some top directories to get a link such as eurogirlsescort, ukadultzone, escortdirectory.com, and a name few.
An important point to keep in mind: Reciprocal link is a common practice in escort SEO. Without reciprocal linking, you can’t earn a backlink to your site, especially for free. It generally comes in the form of a banner or sometimes in text. So don’t forget to leave some space on your escort website.
Myth: Our godfather Google will penalize my site. Nope, I have been doing escorts SEO for the last 3-4 years following this activity and Google has never penalized my sites. Leave your worry aside.
2. Adult Forums: Here is a small list of adult forms to drive some referral traffic towards your sites: punterlink, ukpunting.com, adultwork.com.
3. Adult Guest Blogging: There are many sites where you can host you blog but not for free. Industry demands money.
4. Business Listing & Reviews Rating Sites: Get your client website registered for free on the following sites: Trustpilot, yelp, touchlocal, hotfrog,
5. PPT Submission: You can create promotional ppt using Canva or Crello and post it on high DA ppt submission sites such as slideshare, issuu, slideshow, edocr etc.
6. Video Submission: Youtube and Dailymotion allow escort agency to post videos. See this as an opportunity to drive some referral traffic using videos.
Some of your questions answered
How can I get people linking to the website without paying for it? Due to the limitations on the escort industry, you can’t convince everyone to link you for free. No matter how awesome you write a blog, escort websites demand money.
How can I get shares and likes on social network websites?
Twitter and Instagram can become a good source of traffic if you don’t break the rules. They allow adult websites to share content, images, and videos. I would advise you to not to use a word like ‘escort’ as it looks spammy. Instead of ‘escort,’ you can use words like ‘adult’ or something similar to that or what about a original girl profile.
Write a good bio with your website link in the form of shortening URL, Post high-quality images, Write attractive captions, Use general hashtags to increase organic reach. Avoid using #escort #london escort etc or any sort of spam.Other social networking sites to use: Plurk, Tumblr, Diggo.
Hope my answer help
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Dear Douglas,
We have 7+ years of experience in the adult, especially in the escort niche. So I might be able to help you out a bit here and there. We worked with several escort SEO projects, agencies and escort directories as well. As a reference, one of those is TopEscortBabes.com - which is among the top 3 international escort directories worldwide.
For an escort agency, just like the one you've worked with, I would recommend the following action plan, when it comes to SEO:
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Technical factors: if we would start a new escort agency site, we would definitely start to optimize it for Mobile (even AMP), as that's over 65% of escort related searches as we've experienced
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On-Page technical factors: make it fast-fast-fast, if you are going to use JavaScript to have the best UX with some fancy things included, a secret weapon can be to use a Prerendering solution that you give to the Google User Agent - note that the mobile and desktop version should be the same, so go with a responsive design
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On-Page SEO: not much to tell you here, check the top competition and try to use TF-IDF on-page analyses to gather keyword density, keyword types and content length data
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Off-Page SEO: here comes the tricky part as you said, but the easiest solution is this:
- use MOZ or other backlink checker tools, collect the backlinks of ALL YOUR COMPETITORS first (20-30, the more the better)
- delete all URLs (links) that are duplicated (intersection), so you will keep one each of them
- use MOZ DA/PA to make an order of the possible link partners in an excel sheet or software of your choice
- go and try to get all the links that your 20-30 competitors have - hire someone or do it in-house
I know this just scratched the surface, but I guess this is the safest and easiest way to see some early results, as many of the links you gather will bring referral traffic as well, even if they are no-follow, besides of the SEO value.
Hope I could help you and others who read this post!
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Dear Douglas,
I am in SEO and SEM for 5 years now and started working on an escort directory 7 months ago. Compared to other niches the escort niche is very (and I mean very) competitive. As said above you need patience (a lot), dedication and a lot of domains linking back to your money page. Links coming from the homepage from niche related domains with a high DA are the best.
In 2018 content is still king. You have to create high engaging content so it will be shared a lot on social platforms. Google counts this in as a ranking factor. Also, the length of your content plays a role in how high it is ranking in the SERPS. Nowadays infographics are popular as well as it gives a quick overview of an entire article.
I hope in some way I could provide you some valuable information. There are still so many steps you can take to promote your website, but keep in mind that the entire process will take a lot of time and effort to make it rank.
I am always looking for partners in the industry, so if anybody’s interested in exchanging links, ideas or information, please do not hesitate to contact me on through https://presspink.com.
Good luck :)!
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Hello Mate
Well, to do SEO for an escort website, the strategy is totally different. Nowadays, the esteemed link building is getting links from high quality authority websites from related niche websites. So for an escort/adult website, you need to get links from high authority escort/adult sites. I got a list of all approved links from wave69 of all the escort directories (themed DA>40, TF>20), and those are very good websites to get a backlink of you're doing SEO for an escort website. Some of the links are:
I hope this information would help you, let me know if you require any further assistance in this regards.
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Hi Matt
I found your response really helpful but slightly confused with the link to Patheos. Im not quite sure how it would pass link juice from a blog comment unless you specifically put a link to your site on there?
Your reply would be most appreciated
Kane
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Thank you.
I'm about to launch escort website in the UK.
This will contain ads of independent escorts, individual agencies and girls working for them.
Your advise will be definitely used.
What I'm trying to do is to make sure that the website is fully mobile friendly, offers possibly the best UX, has clean and light design, all on site SEO job is properly done, doesn't look like the Christmas tree full of blinking ads. But what is most important it will have outstanding search features - not common thing among the industry.
Then very strong blog section (all adult, sex, sex health etc related articles - plenty of topics to write about).
Strong Twitter presence.
And to my surprise links are on the last position. I can see how they were abused during the past few years and I believe that Google is really more and more capable of properly auditing your website from the visitor point of view. And because I'm very passionate about the project and how my customers will feel on my website (fortunately money can come last) I believe that this is the right approach.
And good links will come, I'm sure they will.
Thank you.
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Hi Douglas,
I know I'm coming into this conversation a bit late, but I have a lot of experience working with escort sites that I'd like to share, just for anyone else who may be facing similar challenges.
As others have pointed out, there's a serious lack of resources for marketing and building links to escort sites. And at the same time there is a lot of competition for top rankings, especially in the UK market. Because of this, many SEOs rely on link trading with escort directories and even resort to link spam. In fact, many of the top ranking sites for escort terms sit on mountains of spammy links. Some get penalized quickly for these methods while others don't. Such is the nature of any industry lacking relevant link building resources.
The best way for both escort directories and agencies to rank well is to negotiate non-reciprocated link deals with the websites of independent escorts. Many escort sites ask for links in exchange for listings and exposure. Some sites may require reciprocal links, which is fine as long as you keep them to a minimum. Acquiring too many of these links, which are viewed as link trades and go against webmaster guidelines, can be risky.
Another way to get quality links is to reach out to the many escort blogs floating around the industry. A lot of times these blogs are happy to work with agencies and independent sites if value can be provided in return.
Escort directories are another option, but as with link trading it's important to keep these links to a minimum. Even if you see lots of directory links in the link profiles of other top ranking sites you can't be sure over what period of time these links were acquired.
You can also tap into the adult industry for links. Many adult webmasters operate escort sites and blogs which they use to funnel traffic through paysite affiliate links. Even if the content on these sites lean more toward adult models than escorts, the relevancy signals of the sites will still work in your favor.
Also, as with all campaigns, you'll want to perform a full backlink profile audit to make sure you're working to remove bad links from the past as you're building new. There's some details on how we do this here http://www.adultseopartners.com/escort-seo-strategy.html. It's possible that some of your struggles may be due to the negative effects of old links that were built before you were brought in.
There's more ways to get links to escort site than these, but in my exprience these pack the most punch. And keep in mind, the more relevant and quality links like these you have, the more you can get away with lesser quality links.
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You may need to dig but they do exist. For instance, I just ran an OpenSIteExplorer on vip pleasure girls - #2 local result.
They have a link from
- 81 DA, 73 PA - openadultdirectory.com/escorts/UK/ (Your highest DA on Moz is 68 so I'm assuming you aren't on this site.)
I'm not suggesting YOU blog spam but this is also helping them rank:
- 77 PA, 87 DA http://www.patheos.com/blogs/ comment links.
- They have a profile on PureVolumne that has a profile link and info about their service.
- 55 PA, 57 DA on http://www.escort-directory.eu/Escorts/UK/Escorts-London.htm
I don't want to do all the work for you but run an OSE search for erotic city life's domain (D on local). They have a LOT of directory listings, www.yourescortguide.co.uk/, www.cherrygirls.co.uk/london_escort_agencies.html and a bunch of others.
Finally, you may need to do a bit more building. Build some micosites, get some basic links into those, forward along the juice. It's not necessarily white hat but your industry isn't necessarily going to lend itself to pure white hat SEO the way many of us can do it for our clients. I don't usually advocate anything other than white hat SEO but realistically you have unclothed women and theoretically "paying for a woman" to advertise. It may not be a typical scenario.
Regarding paid directories: if you're talking about stuff with 73 PA, 81 DA, it's probably not that site that is hurting you. They rank very highly. Google returns "relevant" results - if you're on a related site, that's one thing. Being on "every" directory that will accept you is another.
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Hi CMC and thanks for your reply!
You are absolutely right about the sex blogs and forums and all that, but they dont really want to link to escorts websites, when I question them, they all say "well, you're an escort agency and we don't like to encourage anyone to pay for sex"....
It sounds easy to do, but all of the sudden, all the ideas and tricks that you used to do for other projects, cant really be applied here....
People see escort agency as a bad thing and the people that run places like this as gangsters....
Facebook won't even allow you to have a page for the agency and people simple won't share things on their facebook even if its the most informative article ever because they just look suspicious to be share things coming from an escort agency! how tthe hell did you get to an escort agency to find this information? thats what people think!!!!
Anyway CMC, you can have a look at the website www.99scorts.co.uk!
please give me your thoughts!
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This is going to sound like a silly thing to refer you to but I think the problem is (essentially) the same:
How would you do SEO for Anonymous?
Their issue - real news sites won't cover them because of their industry and what they do. Sounds very similar so much of the advice will also work for you.
One of the best answers involved a Moz post and I'd start there:
http://www.seomoz.org/blog/92-ways-to-get-and-maximize-press-coverage
Can you work in easier to link to content such as health topics, etc? It doesn't matter what industry you are in, there are leaders in it, related niches that can and will help you, and authority sites despite the industry .
Also, you should look into GFY (google: GFY webmaster). Also search adult backlinks warriorforum and adult backlinks blackhatworld - both return some good results, though nothing I want to link to here.
Finally, do some competitor research. For NYC escorts, icon companion is a top site. They have a few great backlinks you could take from (open adult directory, etc.) Once you do a competitor search, you will definitely see some places to get good backlinks and you'll start to see the patterns, as well.
Hope that helps!
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You might not get the New York Times to link to an escort site, but that doesn't mean you can't get valuable inbound links. You have two huge advantages: excitement and controversy. The business is about sex. That means you have tons of content creation opportunities. People are interested in sex, talk about sex, write about sex, share content about sex, etc. Same for prostitution. It's a hot political and cultural issue. Sex work clients aren't likely to disclose their pastime on Facebook, but other people might be amused and titillated by stuff on these subjects.
Does your client network with sex workers and sex work advocates online? There are tons of sex-positive bloggers out there. If your client creates compelling, valuable content about sex work, those people might link to it, comment on it, respond to it, etc. Alt weeklies sometimes have columns on these subjects, like the ones by Mistress Matisse and Dan Savage. A lot of these folks are active on Twitter.
Depending on how much risk your client is comfortable with, they could also use HARO and offer expert perspective on the escort biz.
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