1. Help
  2. Moz Pro Campaigns
  3. Getting Started
  4. Connect Google Analytics

Connect Google Analytics

Frequently Asked Questions

  • We collect Visit and Bounce Rate data from your GA account. You can read more here.
  • No, we don't have a way to import goals from GA to Moz Pro.
  • If you are having trouble it can help to open a fresh incognito window in your browser and repeat the GA connect steps. We have a full troubleshooting guide if you're still stuck.
  • You'll see fresh data after the next weekly Campaign update.
  • Yes, Moz supports GA4. You can learn more about the GA4 implementation into Moz Pro in our guide.
  • In GA4, head to Admin > Data Streams > Click on Data Stream > Measurement ID. Your Measurement ID is your tracking number.
  • GA4 data for newly created Campaigns will be backfilled up to 12 months for monthly data views and 12 weeks for weekly data views. GA4 data will NOT be backfilled if the Google Analytics account is connected after Campaign creation.
  • No, GA4 data will only be backfilled for newly created Campaigns.

What's Covered?

This guide will cover how to connect Google Analytics to your Moz Pro Campaign. If you’re having trouble connecting Google Analytics, please see our troubleshooting guide. If you’re looking to connect Google My Business to your Moz Local location, please see our Connecting GMB guide.

Quick Links

Connect Google Analytics to Moz Pro

If you have a GA (Google Analytics) tracking code on your site you can hook this up to your Moz Pro Campaign. Don't worry, you don't need to fiddle around with website code or anything complicated like that. You just need to have admin access to the Google Analytics profile you’re wanting to connect.

With Google Analytics connected to Moz Pro, your Campaign will gather even more insights for your site within the Site Traffic and Landing Pages sections of your Campaign.

Please note: To connect Google Analytics to Moz Pro you'll need to be the administrator of the GA account, and you also have to be logged into the Google account that manages that GA account.

If you are having trouble connecting Google Analytics check out our GA Troubleshooting Guide.

Connect Google Analytics During Campaign Creation

To connect Google Analytics during Campaign creation, follow these steps:

  1. Create a new Campaign
  2. When you get to step three of your Campaign creation (Traffic) click Connect Google Analytics
  3. Enter your Google Analytics credentials to give Moz access
  4. Select the Google Analytics profile with the same GA code used on your site
You can connect GA during Campaign creation.

Connect Google Analytics Through Your Campaign Settings

You can connect GA to an existing Campaign at any time through your Campaign Settings. After connecting GA, you'll see data after the next weekly Campaign update.

Please note: You'll need to be the administrator of the Google Analytics account to set this up.

  1. From your Manage Campaigns page click on an existing Campaign
  2. Click on Campaign Settings from the left hand navigation menu
  3. Click on the Traffic tab
  4. Click on the blue pencil icon on the right
  5. Enter your Google Analytics credentials to give Moz access
  6. Select the Google Analytics profile with the same GA code used on your site

If you're having trouble connecting, the first step to resolving this is to try connecting in a fresh incognito window in your browser and repeating the steps above. If you're still stuck we have more detailed information in our Google Analytics Troubleshooting Guide.

Your Campaign Settings are located at the bottom of the left-hand navigation menu. Once there, select traffic and then click the pencil icon to update your GA connection.

Was this article helpful?

Thanks for the feedback.

Contact the Help Team if you have a specific question.
Cancel

Woo! 🎉
Thanks for the feedback.

Got it.
Thanks for the feedback.