Featured Resources
The SEO Keyword Research Master Guide
Keyword research is a foundational part of any SEO strategy. Learn more about this powerful tool and how to get started in this comprehensive guide.
Turn Up The Volume: Efficient Keyword Research
Tom Capper covers the best metrics to focus on, which ones to avoid, and tips and tricks to help you get better answers in less time so you can spend less time on the grunt work and more time on adding value to your keyword research.
Popular Articles
What are keywords?
Learn more about what keywords are and the goals of keyword research.
Moving Targets: Keywords in Crisis
In this MozCon talk, Dr. Pete Meyers talks about how to do keyword research in fast-paced industries and world-changing moments.
How Many Words Is a Question Worth?
Dr. Pete Meyers discusses how to find the best questions and how you can craft content around them.
Metrics for Better Keyword Research — Whiteboard Friday
Tom Capper talks about the downsides of only using keyword volume to inform research and what other metrics add value to your strategy.
Estimating Search Opportunity — Whiteboard Friday
Robin Lord talks about how to better understand where to spend your efforts by estimating search opportunity.
How to Do Better, Lazier Keyword Research
Tom Capper outlines three ways we're overcomplicating keyword research and what to do instead.
The Latest From The Blog
Breaking the Boundaries of Branding: Harness Non-Branded Traffic for Sustainable Growth
What To Do After You've Exhausted Your High-Intent Keyword List
How OpenAI Rewrote the Rules: A Brand Story
Start discovering new opportunities
Keyword Explorer can help identify traffic-driving keywords