Almost all SEO begins with keyword research. Understanding what people are searching for, and how many people are searching, helps to form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword intent, competitive analysis, and even internationalization.
Below, you’ll find the latest Moz posts on keyword research. We’ve also included links to a few of our top keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
The One-Hour Guide to SEO: Keyword Research - Whiteboard Friday : Here, SEO wizard Rand Fishkin gets you started with keyword research in about 10 minutes.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Evolving Keyword Research to Match Your Buyer's Journey : Not all keywords are the same. The keywords you choose should depend on where your customers are in their buying cycle.
This article will teach you how to attract and nurture non-branded traffic to guide your users through the marketing funnel, converting them into loyal customers for sustained growth.
Reached the end of your high-intent keyword list? Discover advanced SEO strategies to identify untapped opportunities and amplify organic traffic.
Explore the journey of a small travel blog's rise to topical authority in this case study.
Unlock Reddit's SEO goldmine with ease. This guide is for SEO pros, content creators, and marketers seeking to automate Reddit research using Python and ChatGPT.
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Uncover the intricacies of Google's search result modifications, revealing how Google strives to understand and meet searcher intent beyond literal keyword matches.
Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent.
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain.
When all your hard work seems to be going nowhere, there might be a reason. Jo Cameron walks you through a list of things to check and accomplish to make sure your site can start ranking ASAP.
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together we’ll uncover keywords in the vastness of the long tail.
In this Daily SEO Fix edition, we take you through what keyword cannibalization is, how to investigate it on your own website, and how to solve any potential issues your site may have.
Focusing on your audience and using keyword data to your advantage will make for much more successful campaigns than if you were to focus on the typical desirable keywords. With that, we are so excited to announce the launch of our brand-new Keyword Research Certification from Moz Academy.
In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty.
A semantic SEO strategy can help you to carve out a competitive advantage in SEO’s ever-changing landscape. Once you understand the principles, you can apply semantic SEO writing to any niche. In this post, Claire outlines some of the successful strategies she and her team at Boom have used across different types of sites, along with some insights into the results they have achieved.
Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. In today’s episode, Robin walks you through a good strategy for this all-important estimative work.