What Belongs on Your Local Business' About Page?
Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right.
Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right.
Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing.
Learn about the most recent local search developments of 2023 to get ready for the year ahead.
Uncover 30 different types of images your local business can use online to demonstrate E-E-A-T to both Google and potential customers.
Learn about link building for your local business in this Whiteboard Friday with Amanda Jordan.
Explore tons of real-world local business examples to help you plan out your own full menu of E-E-A-T opportunities.
Is the Nearby filter navigation actually making Google’s SERPs more local? Find out more through Miriam’s research.
Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers.
Uncover 5 key types of holiday shopping season content to boost your business's visibility and thrive this festive season.
Unlock the full potential of your local business with The Local Business Content Marketing Guide. Dive into actionable insights, real-world examples, and expert advice to help your business thrive.
Happy Small Business Month! In this article, Miriam displays that by making sustainable local goods and services easier for everyone to find and choose online, we can work towards healing the climate together.
Discover Miriam’s 12 must-know developments in local search during Q3 2023. Stay ahead of the game as the holiday season approaches, and ensure your local business marketing strategy is primed for success.
In this article, Miriam discusses how to protect yourself from local listing spam, along with how local businesses can combat spam on their own listings, and build trust in their communities.
Find out what diners write about most in their reviews in Miriam’s new study. Understand the sentiment behind customer reviews and use 'Place Topics' to improve areas that customers talk about the most, to ultimately enhance your restaurant's reputation and attract new customers.