Track Local Keywords

In this guide you’ll learn how to add locally tracked keywords to your Moz Pro Campaign along with tips and tricks for tracking that data. If you need to update, change, or remove tracked search engines for your Campaign, please see our Campaign Settings guide.

Quick Links

• Track Keywords Locally in Moz Pro (Video Available)
• Add Local Keywords
• Why Track Local Keyword Rankings?
• Tips for Adding Locally Tracked Keywords
• Tracking Keywords Across Multiple Countries

To add local keywords in your Moz Pro Campaign follow these steps:

1. Head to the Rankings section in your Moz Pro Campaign
2. Scroll down to the Tracked Keywords Overview
3. Select keywords using the checkbox on the left
   
4. Click Add Locations
5. Type a location, like Seattle into the field under Locations
6. Select the closest matching location from the drop-down
   
7. Select multiple locations if you wish
8. When you're done, select Add Keywords

You can add new local keywords to your Moz Pro Campaign at any point and we'll start gathering ranking data after your next weekly Campaign update. Locally tracked keywords count as a separate keyword against your total keyword limit.

Tracking your keyword rankings on a local level gives you insight into how you're ranking for your target keywords in specific regions and cities.

This is especially handy if your client or site serves certain cities or areas, and perhaps doesn't compete nationally in your industry. If you find you aren't ranking well nationally, it may be worth exploring local SERP performance by adding more specific location tracking to your Moz Pro Tracked Keywords.

The locales we include are specific to the Google search engine only. Our list is based on a finite postal code database. Because of this, you may not see every locale you would like to track in the list. It is helpful to be very specific when entering the locale, and it can help to also include a neighborhood, state, or county name when entering the locale.

Examples:

Australian city: Melbourne, Victoria vs. Melbourne, Australia

US postal code: 98101

US location: Seattle, Washington, United States

UK location: Camden Town, Greater London

If you’re looking to track rankings for multiple countries, we recommend setting up your Campaign to track national search engines for each country you’re wanting to collect data for.

You can update the search engines you’re tracking within your Campaign at any time by heading to the Rankings section of your Campaign Settings.

It is recommended that location tracking options only be used within the Rankings section to specify state, city, or zip to see local rankings.

For example, we do not recommend adding locally tracked keywords for the location of Canada. Instead, add Google en-CA as a Search Engine and then track keywords on a national level. You can then add locally tracked keywords for Canada on a city level such as Victoria, BC.