Link Research
Grow a quality link profile to gain traction, attention, and traffic.
Boost your odds of ranking well: Increase the number of high-quality links pointing to your website and decrease the spammy ones. To do so, analyze your link profile and competitive standing with the industry's most trusted link metrics.
Build site authority and rankings with Link Explorer
Start with a detailed link profile analysis.
Get insight into your website's authority and rankings. Link Explorer measures your backlinks, most valuable pages, linking domains, and anchor text so you can build high-quality links to better compete and thrive online.
Explore competitive link opportunities
Form a more strategic approach to link building — compare your link profile to that of your top four competitors. Is their Domain Authority higher than yours? Find out why by digging into the makeup of their linking domains and compare how metrics have fluctuated over time
Moz is the only data source that gives us real insights into link equity. There is nothing like the MozRank and Domain Authority metrics on the market. We refer to them constantly.
Track your link building efforts.
Set goals, track, and analyze your link building progress in easy-to-manage Link Tracking Lists. Create multiple lists with target URLs for which you plan to build links to, then add link prospects and find out when and how they link to your target URLs. Track your outreach efforts with drop-down fields for custom notes.