What is a competitor backlink analysis?
Last Updated: November 1, 2022
A competitor link analysis - also known as link gap analysis - works to identify websites and pages that are linking to your competitors’ sites, but not to your site (yet!).
Links are essential for ranking. In fact, it's darn difficult to rank without links! Conversely, good links are difficult to earn. So, we’ll use intelligence and data to determine where we might find good links that are somewhat easier to obtain. But what are those links?
The answer: sites that have already linked to your competitors, but haven't linked to you.
In theory and practice, this strategy works! Why? Because websites that link to your competitors have already demonstrated that they're interested in your topic. You’ve researched your competitors’ keywords, you’ve analyzed their successful URLs, and you’ve created superior, more valuable content for your audience. Now, you can show these websites that your resource is significantly better than your competitors. This will give you a better-than-average chance of earning a link as well, and therefore, increasing your authority on the web.