Steal your competitors' traffic
Last Updated: November 1, 2022
Rank higher. Get more traffic. Increase conversions. Earn more loyal customers.
An SEO competitor analysis works as a powerful research strategy in helping you achieve all of these goals. The magic happens when you uncover SEO opportunities you may not have otherwise seen, or ever even considered!
What is an SEO competitor analysis?
SEO competitor analysis (sometimes referred to as competitive analysis) involves researching your direct search competitors to understand their target keywords, content strategy, backlink profile, and more, for the purpose of reverse engineering the most successful elements of these tactics into your own SEO strategy.
Instead of guessing which keywords to target, content to create, or links to build, you can instead research your competitors, analyze what's already working for them, and build upon that success.
An SEO competitor analysis can help you successfully answer questions like:
- Who are my actual SEO competitors?
- What keywords should I target?
- What does the competitive landscape look like?
- What topics should I cover?
- Where can I find valuable links?